Influencer Growth Strategy

Influencer marketing is the new wave of marketing through which brands discover, engage, and retain an online audience through a variety of influencers. Influencers are becoming a crucial part of marketing campaigns.

 

Around 94 percent of consumers trust recommendations from influencers more than any other forms of marketing. When it comes to marketing with influencers, it’s no longer about what is looked at or liked but how much action that content generates.

 

The influencer’s goal is to drive an action that leads to revenue for the brand.